Reviewers judge each technology in your device by how many releases it trails the newest option on the market. Budget versions can trail by 3 and still earn a good comment, Standard versions by 2, and Flagship versions by only 1. Research first the technologies that start you behind, then keep up with the ones that release new options fastest.

How Reviews Judge Technology

Every technology in the device editor, such as Display Technology, RAM or Camera Zoom, gets new options on fixed dates over the years. Your research level in that technology is how many of those options you’ve unlocked. Each time a new option comes out and you haven’t researched it, your best choice falls one step further behind.

Reviewers look at how many steps behind the newest option your device’s choice is:

VersionGood comment (8–10)Average comment (4–7)Bad comment (1–3)
Budget0–3 steps behind4–5 steps behind6+ steps behind
Standard0–2 steps behind3–4 steps behind5+ steps behind
Flagship0–1 steps behind2–3 steps behind4+ steps behind

Each technology adds one comment to the pile the four reviewers draw from, so every technology you let slip raises the odds of a poor review. See the sales guide for how much each rating point is worth.

Display Resolution Never Earns a Good Comment

Display Resolution is the exception. On smartphones, tablets, laptops, TVs and smartwatches, it earns an average comment even when it’s fully up to date. It still earns a bad comment once it falls too far behind, so research it only to stay out of the bad range: no more than 5 steps behind on a Budget version, 4 on Standard or 3 on Flagship.

Version Choice and Technology

Because Flagship versions turn average at just 2 steps behind, they need nearly every technology fully researched to review well. Make Flagship versions only once you can keep a device’s main technologies within one release of the newest. Budget versions forgive the most, which makes them the safest choice while your research is thin.

The Standard and Flagship Devices research has three levels and costs 1,100 research points and $13,000,000 per level. Most early technology levels cost far less, about 10–50 research points and $200,000–475,000 each.

First Priorities in a 2008 Start

In a 2008 start, most technologies begin fully up to date or 1–2 steps behind, so Budget devices review well at first. The table lists the technologies that slip into average or bad comments for Budget versions earliest if you never research them. Research these first for the device types you make.

DeviceTechnologyStarts behindAverage for Budget fromBad for Budget from
Smartphones and tabletsDisplay Technology2 stepsOctober 2009July 2010
Smartphones and tabletsCamera Zoom0 stepsAugust 2009May 2010
Smartphones and tabletsDisplay Resolution0 stepsfrom the startMarch 2011
LaptopsDisplay Resolution2 stepsfrom the startMarch 2010
LaptopsRAM2 stepsApril 2009June 2011
TVsDisplay Motion Index2 stepsDecember 2008April 2010
TVsDisplay Viewing Angle2 stepsJune 2009July 2011
TVsSound Technology2 stepsAugust 2009June 2011

Camera Zoom starts up to date but gets seven new options between 2008 and 2010, more than any other early technology, so it falls behind quickly. Most other early technologies get about three new options in that time and stay good for Budget versions until around 2011.

For Flagship versions, every technology that starts 2 steps behind already earns an average comment on day one. A 2008 Flagship needs those technologies researched before launch.

Later Start Years

You can also start a new game in 2010, 2014, 2020 or 2026. Later starts begin with more research already done, so check the Research screen for anything still at level 1 in the technologies your first device uses.

New device types unlock over time. Their production research becomes available on these dates:

DeviceProduction research available
Tablets25 December 2009
Keyboards25 December 2013
Smartwatches25 December 2014
Headphones26 December 2014
E-scooters27 December 2014
VR headsets25 December 2015

GPU Research and Your Own Processors

When you design your own processor, the GPU TYPE page of the CPU editor sets its built-in graphics. Choose GPU from the manufacturer to use a licensed graphics chip from the last couple of years, such as an Adreno or Mali chip for phones. Or choose Request a custom GPU and set the graphics yourself. A custom GPU costs more, and each of its settings only goes as high as your GPU research for that device type allows.

Processor forGPU research that limits a custom GPU
Smartphones and tabletsGPU Clock Speed, GPU Compute Power (GFLOPS), GPU Texture Fillrate, GPU Pixel Fillrate
LaptopsGPU Clock Speed, GPU Compute Power (TFLOPS), GPU Texture Fillrate, GPU Texture Units, GPU PCIe Version
ConsolesGPU Clock Speed, GPU Compute Power (GFLOPS), GPU Texture Fillrate, GPU Texture Units
VR headsetsGPU Clock Speed, GPU Compute Power (TFLOPS), GPU Texture Fillrate, GPU Pixel Fillrate

The five laptop technologies also count for the graphics cards you design. Each level in them improves both your laptop graphics cards and your laptop processors’ built-in graphics, so if you make both, research those five first.

You can’t put a graphics card you designed into a processor, though. The CPU editor only offers licensed chips or a custom GPU built from your research.

Your own graphics cards only go into laptops. The graphics card editor makes laptop and PC cards, and you fit one with Use my dGPU on the laptop editor’s processor page. The console and VR editors show a help line about using your own dGPU, but they don’t offer that option. For custom console or VR graphics, use your own processor with a custom GPU, or choose Request a custom iGPU in the device editor.